Who doesn’t know YouTube? Everyone goes to YouTube to check out a TV episode missed, a video guide on how to cook a favorite dish, or just get laughs from one of the many funny viral videos saturating the worldwide web. With a captive audience of millions, it is no wonder that marketing teams are now dedicated to making money through YouTube.
Because the Internet is a relatively new marketing platform, analysts had to revise traditional marketing techniques. If your Internet marketing service is cheap, effective, and has broad spectrum appeal, you are on the right track. Unlike the limited impact of costly TV ads, billions of people can now see an advert on YouTube.
Have you ever really thought about the exposure you get on YouTube? In the past, you would pay a small fortune to have your ad aired at key times, and it would reach people in your area, but now, the whole world is watching. Your only limitation is yourself.
If you are still not convinced, take the following numbers into consideration. 60 million people a month access this site. A market of this size is waiting for you right now.
There’s not need convincing that YouTube is one of the most popular sites in the world. YouTube is currently sitting third, just behind Google and Facebook. These days, it has gotten even more popular and accessible since cell phones and smart phones can now easily access the Internet to watch their favorite YouTube video.
If you really want you product to get noticed, you need to create a viral video campaign. The term refers to a video that spreads across the world, much like a rampant computer virus would. A virus, when it attacks someone, is unstoppable, and this is what viral advertising hopes to achieve – to infect the world without the world even knowing it.
Again, just like a human illness or virus, these viral videos are self-replicating. There are funny videos and horribly unfunny videos that get passed around from one viewer to another and before the original source knows it, millions have viewed it. The intention is to get the video spread as far and quickly as possible without it ever stopping.
Marketing with this kind of foundation is not restricted to the Internet. Viral marketing is an extension of the simple word-of-mouth principle. Word of mouth, as the name suggests, is when you tell everyone you know about a wonderful product, service, or experience that you discovered.
Unfortunately there is not formula for creating a video that will make it and go viral. Some of the biggest viral videos are the silliest ones. There are other, more intense videos that also spread like wild fire.
Forecasting a video explosion is impossible. While YouTube tips are popular with some, they cannot forecast true viral capability. Marketing is all about taking novel approaches to reach your target audience, and you have a better chance of doing this through YouTube.
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